Preeti is passionate about design and has engaged in different ways of applying design sensibilities since 2004. She has in the past decade moved into exhibition and editorial design and now applies learnings from each of these spaces to compliment each other.  Woven Elements is her effort to bring to use integrated design thinking into residences, commercial hubs as well as editorial and digital communication spaces. Preeti is also the Design Lead at StratComm Consulting, where she conceptualises and designs communication products ranging from display collaterals, social media visuals as well as publication design and infographics. Her designs draw in the reader and accentuate content to create impactful communication.